3 Contexts:

Star Wars: Economic:
-Merchandise such as, m&m chocolates 'the rise of the dark chocolate' and 'the empire'.
-Special Effects
-Empire strikes back figurines
-20 billions dollars received from merchandise
-Video games
-Star Wars Christmas Album
-Scarfs
-Perfumes and Orlando cologne
-Costumes: Jar Jar Binks face/mask and tongue

Jaws: Social:
-Every film has the same formula, several or more films are seen as the same, only character names, locations and small details are changed.
-Marketability: soundtracks, tie-ins pop music, star vehicles and franchises and consumer goods.
-Good versus evil.
-Lost love, war, fear, life and death, family and honour.

Global appeal:
-Weather, global warming, love story 'the perfect story'.
-Brokeback mountain: gay cowboys don't fill cinemas.

Good vs Evil: Terroists etc.

Culture nature:
-Offends nobody, avatar!
-Love interest: sex sells, romeo and juliet.
-Simple characteristics: stereotypes, straightforward.
-The star: Tom Hank - Toy Story
-E.T. Director: Spielberg for instance, known to have ace films, appeals.

Blockbuster: Key: Profit and box office receipts, sales.

Technology: Star Wars:
LUCASARTS - Bioware - Finite Arts - GAMES
SKYWALKER SOUND - Fight Club - Finding Nemo - SOUNDS
GEOGE LUCAS (lucasfilms) - Empire Strikes back - Return of the Jedi - Episode I: The Phantom Menace - Episode II: The Phantom Menace - Episode III - FILMS
INDUSTRIAL LIGHT AND MAGIC - Alien, Avid, Pixar, Terminator 2, Harry Potter, Forrest Gump, Spiderman 2 - EFFECTS